Neoperreo is a music genre and aesthetic that originated in the mid-to-late 2010s as a DIY , internet-driven, and underground alternative to mainstream reggaetón . Coined by Chilean artist Tomasa del Real, the term describes a movement that brings back the hard, dance-focused "perreo" beat of classic reggaetón while fusing it with darker, more experimental electronic sounds.

Neoperreo is a decentralized and inclusive subculture that prioritizes feminist and LGBTQ+ voices, aiming to create a safer and less misogynistic club environment. It is defined by a distinct visual aesthetic that blends futuristic, internet art-inspired elements with the street style ( cultura de barrio ) of reggaetón's origins.

Neoperreo arose as a reaction against the polished, commercialized, and heteronormative representation of modern mainstream reggaetón. It functions as a global, internet-based movement with strongholds in Chile, Argentina, Mexico, and Spain, built on a foundation of inclusivity. The subculture provides a safe space for women and queer artists, who are the primary protagonists of the genre, to freely express their own sexuality and desires, subverting the traditional male gaze of reggaetón. The lyrics center on empowering women and marginalized groups, unapologetically celebrating sexual freedom and self-expression.

The Neoperreo aesthetic is an eclectic mix of futuristic, internet-native styles with grounded street fashion. It has been described as "cybernetic and even goth , leaning towards a twisted Lolita ." The look is characterized by exaggerated makeup, long false nails, and visible tattoos. Fashion is a blend of high fashion, streetwear, and nostalgic Y2K elements, often presented with an avant-garde or deconstructed sensibility. The visual representation in music videos and social media is as important as the music itself, with a style that is typically sexually liberated and unapologetically bold.

Neoperreo music is a return to the raw origins of reggaetón , with a heavy emphasis on the dembow rhythm to make the music danceable. However, it distinguishes itself by fusing this with a wide range of darker, futuristic, and more experimental electronic influences, including Deconstructed Club, trap, grime, industrial , and even witch house . The production is often intentionally lo-fi and distorted, in contrast to the polished sound of pop-reggaetón. The vocal delivery is often inspired by trap and early, more aggressive reggaetón artists like Ivy Queen.